Which of the Following Statements Is True of an Organization's

Multiple Choice

Which of the following statements is true of an organization's product mix?

A) ​Firms widen their product mix to capitalize on established reputations.
B) A wide product mix decreases sales and profit-making potential.
C) A wide product mix means that that the product line is deep.
D) ​All product items in a product mix follow a standard marketing strategy.