Which of the Following Is a Reason Why Many Retailers

Multiple Choice

Which of the following is a reason why many retailers are creating and promoting their own captive brands?

A) Captive brands carry evidence of a store's affiliation and are available everywhere.
B) Captive brands are displayed separate from mainstream products in a store.
C) This strategy allows retailers to ask a price similar or equal to manufacturers' brands.
D) This strategy allows retailers to market private brands as inferior to manufacturers' brands.