In the Context of the New-Product Development Process,which of the Following

Multiple Choice

In the context of the new-product development process,which of the following statements is true of the business analysis stage?

A) ​Depending on the nature of the product and the company, this process may be simple or complex.
B) Forecasting market share for a new entry in a new, fragmented, or relatively small niche market is easy.
C) The newness of the product, the size of the market, and the nature of the competition do not affect the accuracy of revenue projections.
D) ​Costs increase dramatically once a product idea enters the business analysis stage.