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    MKTG Study Set 1
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    Exam 11: Developing and Managing Products
  5. Question
    Absolute Failure Occurs When a Product Returns a Profit but Fails
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Absolute Failure Occurs When a Product Returns a Profit but Fails

Question 1

Question 1

True/False

Absolute failure occurs when a product returns a profit but fails to achieve sales, profit, or market share goals.

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