Multiple Choice
For conducting an accurate test marketing,----_____.
A) the media reach in test locations should be very high
B) the company should have limited distribution in test cities
C) test locations should mirror the purchasing habits of the overall market
D) test marketing should expose the new product and its marketing mix to competitors
Correct Answer:
Verified
Correct Answer:
Verified
Q6: Explain absolute and relative product failure. Why
Q7: Which of the following statements is true
Q15: A new-product strategy links the new-product development
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Q36: Which of the following is an advantage
Q36: Identify a true statement about the product