Multiple Choice
Cleanz Inc.,a toiletries manufacturing firm,has launched a new range of natural sanitizing wipes.It wants to test its consumers' reactions to this new product in an economical way.Therefore,Cleanz Inc.sends out flyers to a few selected members of the target market,advertising several of its products along with the new product.Besides this,it also takes the members to a mock shop and monitors their shopping behavior.In this scenario,Cleanz Inc.is using _____.
A) scanner-based research testing
B) simulated market testing
C) virtual test marketing
D) traditional test marketing
Correct Answer:
Verified
Correct Answer:
Verified
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