In the Context of the Rate of Adoption,relative Advantage Is

Multiple Choice

In the context of the rate of adoption,relative advantage is defined as the degree to which:

A) ​a product is perceived as superior to existing substitutes.
B) a new product is consistent with existing values and product knowledge, past experiences, and current needs.
C) the benefits of using a product can be communicated to target customers.
D) ​a product can be tried on a limited basis.