Question 1

You can exploit the web publishing's delivery advantage by downloading free photos, animations, video, and sound clips for use at your website.

Accepted Answer

A) True 
 B)False

Question 2

_______ is a process that changes data, encoding it so that it cannot be understood if an unauthorized person attempts to read it.

Accepted Answer

A)  Decryption 
B)  Coding 
C)  Encryption 
D)  Storing

Question 3

To keep webpage text succinct, place information that is not crucial, such as historical backgrounds or related topics, on linked subsidiary pages.

Accepted Answer

A) True 
 B)False

Question 4

The combination of design elements identified with a website and its publisher creates the website's _______.

Accepted Answer

A)  proximity 
B)  visual identity 
C)  contrast 
D)  symmetry

Question 5

A mix of elements to stimulate attention is the basic design principle of _______.

Accepted Answer

A)  balance 
B)  contrast 
C)  proximity 
D)  focus

Question 6

By downloading and using an image without permission, you could violate the creator's _______, or ownership right to the image.

Accepted Answer

A)  protected right 
B)  print right 
C)  stated right 
D)  copyright

Question 7

____________________ can be a powerful design tool for creating attractive, effective websites.

Accepted Answer

The answer of ____________________ can be a powerful design tool...

Question 8

The ability to incorporate colorful designs, photographs, and text into webpages at a cost similar to or less than that for print media is part of the web's _______ advantage.

Accepted Answer

A)  interactivity 
B)  cost 
C)  delivery 
D)  none of the above

Question 9

Critical Thinking Questions Case 2-1 You work on an internal web development team for a large company that makes parts for several major auto manufacturers. Both the accounting department and the sales department have been charged with creating a departmental website, including a home page, to be hosted on the company intranet. Ned, the accounting manager, asks for your help in planning the accounting department's home page. He wants the page to suggest a conservative and safe atmosphere appropriate for the department's website content. You explain that to achieve the atmosphere he wants, he should plan a(n) _______ arrangement of home page elements.

Accepted Answer

A)  balanced 
B)  asymmetric 
C)  symmetric 
D)  contrasting

Question 10

In a(n) _______ arrangement of web elements, the elements appear centered or even, suggesting a conservative, safe, and peaceful atmosphere.

Accepted Answer

A)  asymmetric 
B)  aligned 
C)  symmetric 
D)  static

Question 11

Compared with print publishing, updating web content is _______ cost effective.

Accepted Answer

A)  less 
B)  equally 
C)  more 
D)  not

Question 12

The ability to quickly and inexpensively update webpages is a(n) _______ advantage.

Accepted Answer

A)  cost 
B)  currency 
C)  interactivity 
D)  delivery

Question 13

Which of the following are controlled by branding specifications applied to an entity's media?

Accepted Answer

A)  logos 
B)  fonts 
C)  colors 
D)  tag lines 
E)  None of above

Question 14

Few businesses and other large organizations take care to develop and reinforce their own brand over time.

Accepted Answer

A) True 
 B)False

Question 15

Website administrators rely on data such as the number of users who commented on, shared, viewed, or "liked" webpage content to gauge success; this type of data is called ____________________.

Accepted Answer

The answer of Website administrators rely on data such as...

Question 16

Pages that lack _______, such as those with a solid block of text or a jumble of competing elements, are uninteresting or confusing.

Accepted Answer

A)  proximity 
B)  balance 
C)  contrast 
D)  resolution

Question 17

Critical Thinking Questions Case 2-2 You are a professional web designer and today is your first meeting with a potential new client, Adam Jones. He is the president of a company that manufactures products under contract for the U.S. government. Adam asks you to explain how you will follow U.S. government agency requirements for accessibility in your website design. You assure him that you will _______.

Accepted Answer

A)  use liquid design techniques to avoid many browser resolution issues 
B)  post to the website the copyright and disclaimer of liability notices prepared by his legal department 
C)  follow the WAI and Section 508 guidelines 
D)  keep web usability uppermost in mind when you develop the website's pages

Question 18

The Internet and web technologies that promote data and resource sharing provide the web's ____________________ advantage over print publications.

Accepted Answer

The answer of The Internet and web technologies that promote...

Question 19

A webpage needs _______, which is a dominating segment of the page.

Accepted Answer

A)  a focal point 
B)  white space 
C)  contrast 
D)  proximity

Question 20

To further web accessibility by people with special needs, the U.S. Congress instituted _______ of the U.S. Rehabilitation Act.

Accepted Answer

A)  Section 408 
B)  Section 126 
C)  Section 509 
D)  Section 508

Exam 2: Web Publishing Fundamentals

You can exploit the web publishing's delivery advantage by downloading free photos, animations, video, and sound clips for use at your website.

_______ is a process that changes data, encoding it so that it cannot be understood if an unauthorized person attempts to read it.

To keep webpage text succinct, place information that is not crucial, such as historical backgrounds or related topics, on linked subsidiary pages.

The combination of design elements identified with a website and its publisher creates the website's _______.

A mix of elements to stimulate attention is the basic design principle of _______.

By downloading and using an image without permission, you could violate the creator's _______, or ownership right to the image.

____________________ can be a powerful design tool for creating attractive, effective websites.

The ability to incorporate colorful designs, photographs, and text into webpages at a cost similar to or less than that for print media is part of the web's _______ advantage.

In a(n) _______ arrangement of web elements, the elements appear centered or even, suggesting a conservative, safe, and peaceful atmosphere.

Compared with print publishing, updating web content is _______ cost effective.

The ability to quickly and inexpensively update webpages is a(n) _______ advantage.

Which of the following are controlled by branding specifications applied to an entity's media?

Few businesses and other large organizations take care to develop and reinforce their own brand over time.

Website administrators rely on data such as the number of users who commented on, shared, viewed, or "liked" webpage content to gauge success; this type of data is called ____________________.

Pages that lack _______, such as those with a solid block of text or a jumble of competing elements, are uninteresting or confusing.

The Internet and web technologies that promote data and resource sharing provide the web's ____________________ advantage over print publications.

A webpage needs _______, which is a dominating segment of the page.

To further web accessibility by people with special needs, the U.S. Congress instituted _______ of the U.S. Rehabilitation Act.