Question 1

A _______ server offers virtual storage for not only your website content, but other files related to your business or personal life.

Accepted Answer

A)  server-side 
B)  browser-side 
C)  cloud-based 
D)  client-side

Question 2

If you are using a file management system, you will save files to the host company's web server as you create them.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following promotional tools can be effective for an e-commerce website with a promotional budget?

Accepted Answer

A)  search engine sponsored placement 
B)  affiliate program participation 
C)  search tool submission service 
D)  opt-in advertising 
E)  None of above

Question 4

A _______ ad is a vertical rectangular webpage ad.

Accepted Answer

A)  pop-up 
B)  banner 
C)  Flash movie 
D)  sidebar

Question 5

Banner ____________________ websites facilitate an exchange of banner ads among members.

Accepted Answer

The answer of Banner ____________________ websites facilitate an exchange of...

Question 6

_______ links work well when the companies are in related fields, but are not direct competitors.

Accepted Answer

A)  Web 
B)  Reciprocal 
C)  Fresh 
D)  Followed

Question 7

Using an FTP client, after your website is published, you can ____________________ the files, which makes sure that any changed files are the same on both servers.

Accepted Answer

The answer of Using an FTP client, after your website...

Question 8

A(n) ____________________ link is a link between two website owners who agree informally to put a respective link to the other's website on their webpages.

Accepted Answer

The answer of A(n) ____________________ link is a link between...

Question 9

Web _______ involve combining various types of visitor data and then analyzing that data to discover how visitors act at a website.

Accepted Answer

A)  transactions 
B)  identifiers 
C)  objectives 
D)  metrics

Question 10

Promotional giveaways include such items as stationery, business cards, brochures, reports, signage, and magazines.

Accepted Answer

A) True 
 B)False

Question 11

A small number of repeat visitors to an e-commerce site might indicate that _______.

Accepted Answer

A)  visitors are not finding useful information or helpful features 
B)  website promotion methods are working 
C)  the website has a webpage that is seldom viewed 
D)  shoppers are not being converted into buyers

Question 12

Unsolicited email advertising is called ham . _________________________

Accepted Answer

A) True 
 B)False

Question 13

Some web hosting services might assist with acquiring a domain name for an additional fee.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is a type of online ad?

Accepted Answer

A)  pop-up ad 
B)  pop-under ad 
C)  rich media ad 
D)  affiliate ad

Question 15

An effectively written, permission-based opt-in text or email can entice visitors to revisit your website to learn about new products.

Accepted Answer

A) True 
 B)False

Question 16

After your website "goes live" there is no longer any need to test website elements, such as images and links.

Accepted Answer

A) True 
 B)False

Question 17

A _______ web server is one that hosts only your website files.

Accepted Answer

A)  private 
B)  personal 
C)  dedicated 
D)  anonymous

Question 18

Critical Thinking Questions Case 7-2 Now that your new e-commerce website is published to a live server, you are ready to direct your web development and marketing teams to maintain and promote the website. During this morning's meeting with your web development team, the new intern makes a number of observations about the success of your e-commerce website. Which of the following is NOT true?

Accepted Answer

A)  It is normal to experience a percentage of visitors who initiate but do not complete a transaction. 
B)  If many customers are abandoning their purchase in the middle of their transaction, it could indicate issues with website usability. 
C)  Having a large number of visitors, regardless of what they do on the website, is the ultimate goal. 
D)  It is important to measure the number of visitors, the percentage of visitors who initiate a transaction, and the percentage of visitors who complete a transaction.

Question 19

Web designers recommend learning about proper use of ____________________ to ensure your website reaches its target audience.

Accepted Answer

The answer of Web designers recommend learning about proper use...

Question 20

____________________ banner ads grow larger when clicked.

Accepted Answer

The answer of ____________________ banner ads grow larger when clicked....

Exam 7: Promoting and Maintaining a Website

A _______ server offers virtual storage for not only your website content, but other files related to your business or personal life.

If you are using a file management system, you will save files to the host company's web server as you create them.

Which of the following promotional tools can be effective for an e-commerce website with a promotional budget?

A _______ ad is a vertical rectangular webpage ad.

Banner ____________________ websites facilitate an exchange of banner ads among members.

_______ links work well when the companies are in related fields, but are not direct competitors.

Using an FTP client, after your website is published, you can ____________________ the files, which makes sure that any changed files are the same on both servers.

A(n) ____________________ link is a link between two website owners who agree informally to put a respective link to the other's website on their webpages.

Web _______ involve combining various types of visitor data and then analyzing that data to discover how visitors act at a website.

Promotional giveaways include such items as stationery, business cards, brochures, reports, signage, and magazines.

A small number of repeat visitors to an e-commerce site might indicate that _______.

Unsolicited email advertising is called ham . _________________________

Some web hosting services might assist with acquiring a domain name for an additional fee.

Which of the following is a type of online ad?

An effectively written, permission-based opt-in text or email can entice visitors to revisit your website to learn about new products.

After your website "goes live" there is no longer any need to test website elements, such as images and links.

A _______ web server is one that hosts only your website files.

Web designers recommend learning about proper use of ____________________ to ensure your website reaches its target audience.

____________________ banner ads grow larger when clicked.