Which of the Following Statements About the Central Route to Persuasion

Multiple Choice

Which of the following statements about the central route to persuasion is false ?

A) It is more commonly used by advertisers in collectivist cultures (e.g., Korea) than it is by advertisers in individualistic cultures (e.g., the United States) .
B) It leads audience members to be more influenced by a two-sided argument than a one-sided argument.
C) It is a more thoughtful process than the peripheral route.
D) It renders the quality of arguments more important than the quantity of arguments.