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Sometimes There Are Many People Involved in an Acquisition Decision

Question 17

Multiple Choice

Sometimes there are many people involved in an acquisition decision and they may take on different roles.Russell and his family are buying a new big-screen television.He has research different brands,models and prices of televisions from the Internet.Russell's role in the group decision would be the role of the ____.


A) buyer
B) information gatherer
C) influencer
D) disposer
E) user

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