An Auto Manufacturer Starts an Advertising Campaign That Stresses the Benefits

Multiple Choice

An auto manufacturer starts an advertising campaign that stresses the benefits of purchasing a new car every five years so that consumers who are driving an older car will start to want to purchase an automobile.This is an example of a company appealing to what phase of the consumer decision-making process?

A) recognition and recall
B) categorization and comprehension
C) consumer behavior outcomes
D) problem recognition
E) exposure and perception