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  3. Study Set
    Consumer Behavior Study Set 2
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    Exam 1: Understanding Consumer Behavior
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    Prices Tend to End in
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Prices Tend to End in

Question 81

Question 81

Multiple Choice

Prices tend to end in .99 mainly because this price


A) is the MSRPs suggestion.
B) is mandated by the MSRP.
C) enhances perception of product quality.
D) is perceived by consumers to be cheaper.
E) is the default by retail managers.

Correct Answer:

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