Multiple Choice
Marketing managers must study consumers in order to determine which media vehicles to use for advertising.Which of the following is NOT a media vehicle?
A) television commercials
B) ads in magazines
C) billboards by the side of the road
D) signs on city buses
E) All of these choices are examples of media vehicles.
Correct Answer:
Verified
Correct Answer:
Verified
Q69: Usage is at the core of consumer
Q75: A retailer gives cash or credit toward
Q77: How does consumer behavior impact the development
Q78: Each household spends on average $138 per
Q79: What are some motivations behind consumers' decisions
Q81: Prices tend to end in .99 mainly
Q82: Even if consumers are exposed to information
Q84: Consumer behavior is the totality of consumers'
Q84: Individuals who band together to protest increasingly
Q85: It is necessary to understand consumers' disposition