To Ted,avocados Were Personally Relevant

Multiple Choice

To Ted,avocados were personally relevant.He had grown up near an avocado farm and his family had always been involved in avocados.Avocados and guacamole were a part of how he saw himself.In other words,they were a part of his

A) personal involvement.
B) consumer values.
C) consumer beliefs.
D) consumer involvement.
E) self-concept.