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    Business
  3. Study Set
    Consumer Behavior Study Set 2
  4. Exam
    Exam 2: Motivation, Ability, and Opportunity
  5. Question
    ____ Is the Extent to Which Consumers Have the Necessary
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____ Is the Extent to Which Consumers Have the Necessary

Question 20

Question 20

Multiple Choice

____ is the extent to which consumers have the necessary resources (knowledge,intelligence,money) to make an outcome happen.


A) Involvement
B) Motivation
C) Opportunity
D) Ability
E) Achievement

Correct Answer:

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