Multiple Choice
A series of ads for Taster's Choice coffee showed the developing romantic relationship between two individuals,Sharon and Tony.This ad campaign is a classic example of
A) using similar sources to generate self-relevance.
B) dramas drawing the consumer into the action and increasing attention.
C) the use of a series of fear appeals.
D) cognitive appeals.
E) infomercials.
Correct Answer:
Verified
Correct Answer:
Verified
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