A New Store in Town Is Creating a Series of Radio

Multiple Choice

A new store in town is creating a series of radio ads and they are currently choosing a spokesperson.To best evoke positive ad and brand attitudes,what type of voice quality should this spokesperson possess?

A) High-pitched and fast-paced.
B) High-pitched and slow-paced.
C) Low-pitched and fast-paced.
D) Low-pitched and slow-paced.
E) The voice quality of a spokesperson has no effect on consumers' perceptions.