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Toyota Sponsors the National Hot Rod Association and Its Series

Question 63

Multiple Choice

Toyota sponsors the National Hot Rod Association and its series of automobile races.By associating its name with the NHRA,Toyota is trying to


A) maintain consumers' schema for automobile racing.
B) maintain consumers' schema for NHRA.
C) promote Toyota's existing brand personality.
D) disassociate an image of American auto-racing.
E) None of these choices are correct.

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