We Might Always Retrieve the Association of "Golden Arches" When

Multiple Choice

We might always retrieve the association of "Golden Arches" when we hear the McDonald's name.The association that "McDonald's works to make its packaging environmentally friendly" may only be retrieved if someone starts talking about the environment.This is best thought of as an example of associations linked with a schema that vary due to

A) uniqueness.
B) favorability.
C) perceptions.
D) size.
E) salience.