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To Be More Persuasive in Presenting Information Under Low MAO,marketers

Question 28

Multiple Choice

To be more persuasive in presenting information under low MAO,marketers should


A) provide a lot of detailed information.
B) raise one or two simple key points.
C) present more complex arguments than under high MAO to stimulate cognition.
D) not include emotional appeals.
E) present the verbal or written information.

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