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    Consumer Behavior Study Set 2
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    Exam 6: Attitudes Based on Low Effort
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    In a Mystery Ad the Brand Is
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In a Mystery Ad the Brand Is

Question 33

Question 33

Multiple Choice

In a mystery ad the brand is


A) never revealed in the ad.
B) processed by very low and obscure routes.
C) promoted by an obscure source.
D) processed by simple heuristics that elicit very high elaboration.
E) not identified until the end of the ad.

Correct Answer:

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