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Viewers Hear Music Playing and People Talking Over Cups of Coffee.The

Question 16

Multiple Choice

Viewers hear music playing and people talking over cups of coffee.The brand name in the ad is only revealed at the end.This is an example of a(n)

A) inferential ad.
B) source derogation ad.
C) self-nonreferencing ad.
D) indirect comparison ad.
E) mystery ad.

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