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Burger King Used Songs from the 60s and 70s in Their

Question 11

Multiple Choice

Burger King used songs from the 60s and 70s in their ads to evoke a positive response in baby boomer consumers.The music could act as a(n) ____ in classical conditioning to create a good feeling toward Burger King.


A) conditioned stimulus
B) unconditioned stimulus
C) conditioned response
D) unconditioned response
E) positive reinforcement

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