Research Has Shown That Grocery Shoppers Can Remember Whether Something

Multiple Choice

Research has shown that grocery shoppers can remember whether something was expensive or the general size of the package,but they cannot remember numbers.This is an example of the fact that when consumers recall attribute information,it tends to be

A) broad but limited in the number of brands.
B) specific to one product category.
C) in summary or simplified form.
D) in detail.
E) only for consumers who have encoded the information under low MAO.