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Timberland Stresses the Attribute "Sturdiness" in All Its Global Advertising,thereby

Question 104

Multiple Choice

Timberland stresses the attribute "sturdiness" in all its global advertising,thereby having the same image in every country.Timberland is trying to make this attribute


A) an affective cue.
B) a goal-related cue.
C) a new ideal state.
D) a salient attribute.
E) a support argument.

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