Question 1

A trivial attribute may be used by a consumer to complete and justify a decision.

Accepted Answer

A) True 
 B)False

Question 2

Describe a judgment and give some examples within a consumer behavior context.

Accepted Answer

The answer of Describe a judgment and give some examples...

Question 3

Gizmos and gadgets are the latest marketing battleground for automotive manufacturers who must understand the types of judgments that car buyers make.

Accepted Answer

A) True 
 B)False

Question 4

Choosing between going to a movie and eating at a nice restaurant can best be thought of as

Accepted Answer

A)  lexicographic decision making. 
B)  symbolic decision making. 
C)  noncomparable decision making. 
D)  a discursive judgment. 
E)  attribute evaluative processing.

Question 5

Describe affect forecasting and provide an example of how consumers use this process.

Accepted Answer

The answer of Describe affect forecasting and provide an example...

Question 6

When consumers make a judgment,they start without any preconceived ideas about the object.

Accepted Answer

A) True 
 B)False

Question 7

The difference between a conjunctive and a disjunctive model is that a disjunctive model puts the weight on

Accepted Answer

A)  negative information. 
B)  positive information. 
C)  attribute information. 
D)  evaluations. 
E)  schemas and their associations.

Question 8

Sellers typically ask a higher price for an item than buyers are willing to pay.This is called a(n)

Accepted Answer

A)  compensatory model. 
B)  noncompensatory model. 
C)  elimination by aspect model. 
D)  lexicographical model. 
E)  endowment effect.

Question 9

A ____ is best when the customer wishes to choose the brand with the greatest number of positive features.

Accepted Answer

A)  brand awareness state 
B)  lexicognitive strategy 
C)  subjunctive model 
D)  conjunctive model 
E)  compensatory strategy

Question 10

Price comparison shopping in which consumers compare each brand on price and select the one with the desired price is an example of ____ processing.

Accepted Answer

A)  attribute 
B)  classification 
C)  compensatory 
D)  noncompensatory 
E)  brand

Question 11

By convincing consumers that they should not accept a lower level on an important attribute,competitors can be rejected from consideration.This is best thought of as an example of marketers

Accepted Answer

A)  decreasing the importance of an attribute. 
B)  getting customers to switch from a compensatory to a noncompensatory strategy. 
C)  increasing the importance of overall brand evaluation so that consumers will choose their brand. 
D)  increasing the memorability of the brand image. 
E)  getting consumers to choose an additive difference model.

Question 12

Maureen hates shopping for clothes.So the night before a gala event that she was planning to attend,she is at the mall frantically looking for a dress to wear.What consumer tendency does this illustrate?

Accepted Answer

A)  appraisal theory 
B)  prospect theory 
C)  procrastination 
D)  dressing room phobia 
E)  decision delay

Question 13

Consumers are willing to take more risk when a choice is framed as a gain rather than avoiding a loss.

Accepted Answer

A) True 
 B)False

Question 14

What is decision delay and why is it important for marketers to understand?

Accepted Answer

The answer of What is decision delay and why is...

Question 15

Explain how consumers can be adverse to extremes.

Accepted Answer

The answer of Explain how consumers can be adverse to...

Question 16

Describe how prospect theory is used to understand consumers' attitudes on gains and losses.

Accepted Answer

The answer of Describe how prospect theory is used to...

Question 17

What is the difference between a compensatory and noncompensatory model?

Accepted Answer

The answer of What is the difference between a compensatory...

Question 18

A confirmation bias in processing information leads consumers to

Accepted Answer

A)  be underconfident in their judgments. 
B)  be overconfident in their judgments. 
C)  be negative in evaluations. 
D)  make emotional judgments. 
E)  make cognitive judgments.

Question 19

With the ____ model,consumers order the attributes in terms of importance and compare the options one attribute at a time,starting with the most important attribute.

Accepted Answer

A)  subjunctive 
B)  ordered 
C)  conjunctive 
D)  importance 
E)  lexicographic

Question 20

With a(n)____ model,negative information about an important attribute leads to immediate rejection of the brand or service from the consideration set.

Accepted Answer

A)  attribute 
B)  classification 
C)  compensatory 
D)  noncompensatory 
E)  brand

Exam 8: Judgment and Decision Making Based on High Effort

A trivial attribute may be used by a consumer to complete and justify a decision.

Describe a judgment and give some examples within a consumer behavior context.

Gizmos and gadgets are the latest marketing battleground for automotive manufacturers who must understand the types of judgments that car buyers make.

Choosing between going to a movie and eating at a nice restaurant can best be thought of as

Describe affect forecasting and provide an example of how consumers use this process.

When consumers make a judgment,they start without any preconceived ideas about the object.

The difference between a conjunctive and a disjunctive model is that a disjunctive model puts the weight on

Sellers typically ask a higher price for an item than buyers are willing to pay.This is called a(n)

A ____ is best when the customer wishes to choose the brand with the greatest number of positive features.

Price comparison shopping in which consumers compare each brand on price and select the one with the desired price is an example of ____ processing.

By convincing consumers that they should not accept a lower level on an important attribute,competitors can be rejected from consideration.This is best thought of as an example of marketers

Maureen hates shopping for clothes.So the night before a gala event that she was planning to attend,she is at the mall frantically looking for a dress to wear.What consumer tendency does this illustrate?

Consumers are willing to take more risk when a choice is framed as a gain rather than avoiding a loss.

What is decision delay and why is it important for marketers to understand?

Explain how consumers can be adverse to extremes.

Describe how prospect theory is used to understand consumers' attitudes on gains and losses.

What is the difference between a compensatory and noncompensatory model?

A confirmation bias in processing information leads consumers to

With the ____ model,consumers order the attributes in terms of importance and compare the options one attribute at a time,starting with the most important attribute.

With a(n) ____ model,negative information about an important attribute leads to immediate rejection of the brand or service from the consideration set.