Multiple Choice
Georgia imagined herself driving a rented convertible during her upcoming vacation to Hawaii.She imagined the view of the ocean,the smell of tropical flowers and the wind in her hair.However,when she actually got to Hawaii,it rained her entire visit and her rental car had engine problems.Georgia's imagery resulted in
A) a negativity bias.
B) a mood congruent bias.
C) an attraction effect.
D) a positivity bias.
E) consumer underconfidence.
Correct Answer:

Verified
Correct Answer:
Verified
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