Brand-Based Compensatory Models Are Helpful at Providing Guidance to Marketers

Multiple Choice

Brand-based compensatory models are helpful at providing guidance to marketers about all of the following except

A) which product or service might be below a cutoff and thus be rejected frequently by customers.
B) identifying which alternatives may be chosen.
C) which outcomes associated with the product need to be reinforced.
D) identifying which alternatives may be rejected.
E) which outcomes associated with the product need to be changed.