Multiple Choice
A commercial for the Nissan Altima contains two pieces of information: it is similar in style to a Jaguar but costs much less.Which of the following is true?
A) The order of information processing does not matter because consumers are unable to process two contradictory pieces of information to form a judgment.
B) If an initial judgment is formed based on the style information, a lower judgment of quality is likely.
C) If an initial judgment is formed based on the price information, a lower judgment of quality is likely.
D) Both pieces of information will result in a low judgment of quality, regardless of the order of processing.
E) Both pieces of information will result in a high judgment of quality, regardless of the order of processing.
Correct Answer:
Verified
Correct Answer:
Verified
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