All of the Following Statements Are True About Compensatory Decision-Making

Multiple Choice

All of the following statements are true about compensatory decision-making models except

A) they are a way of quantifying mental cost benefit analysis.
B) consumers do not formally make these ratings when making a decision.
C) they predict a consumer's bias toward a product.
D) they can be used to predict which brand a consumer is more likely to choose.
E) consumers set up cutoff levels for each attribute and reject a brand if it is below the cutoff.