Multiple Choice
Consumers who make decisions based on affect are often
A) uncertain of their satisfaction level.
B) less satisfied than those who made cognitively-based decisions.
C) more satisfied than those who made cognitively-based decisions.
D) equally pleased with their decisions as those who made cognitively-based decisions.
E) very emotional and irrational.
Correct Answer:
Verified
Correct Answer:
Verified
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