Suppose You Purchased an Automobile That Was a Lemon

Multiple Choice

Suppose you purchased an automobile that was a lemon.It required constant repair.This experience may still color your judgment of the quality of the brand even though the brand has few breakdowns today.This is an example of how ____ is more likely to be recalled and thus,influence judgments.

A) representative knowledge
B) base-rate information
C) accessible information
D) attribute-based linkage
E) affective habit