Shaping Involves

Multiple Choice

Shaping involves

A) taking consumers through a series of successive steps to lead them to a desired response.
B) focusing consumer attention on processing the positive attributes of the brand so that they will form a positive overall evaluation.
C) focusing consumer attention on processing the negative attributes of the competing brand so that they will form a negative overall evaluation.
D) the strengthening of brand associations.
E) utilizing the law of small numbers to form evaluations.