Multiple Choice
AT&T advertises that it provides the highest quality phone service.In recent years,however,their phone service has gone dead for large blocks of consumers on a number of occasions.This is an example of
A) positive disconfirmation.
B) negative disconfirmation.
C) subjective unexpected outcome.
D) a disconfirmatory subjunctive experience.
E) objective unexpected outcome.
Correct Answer:

Verified
Correct Answer:
Verified
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