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    Consumer Behavior Study Set 2
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    Exam 10: Post-Decision Processes
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    Which of the Following Behaviors of Dissatisfied Customers Is the Most
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Which of the Following Behaviors of Dissatisfied Customers Is the Most

Question 71

Question 71

Multiple Choice

Which of the following behaviors of dissatisfied customers is the most damaging?


A) negative word of mouth
B) discontinuing purchasing
C) repeat purchasing
D) complaining
E) taking no action

Correct Answer:

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