A Reference Group Is Best Thought of as a Set

Multiple Choice

A reference group is best thought of as a set of people

A) who are related by common generational values and share the same fashions or fads.
B) with whom individuals compare themselves to guide their attitudes, knowledge, and/or behavior.
C) who have a similar set of needs and goals spread over time.
D) who have a similar socioeconomic level and can provide a reference point for marketers to target.
E) who are high in need for cognition upon whom marketers can rely for information.