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If Marketers Know Their Target Consumers' Aspirational Reference Groups,they Can

Question 71

Multiple Choice

If marketers know their target consumers' aspirational reference groups,they can


A) associate their product with that group.
B) advertise to the dissociative reference group.
C) distribute their products more widely.
D) lower the price of the products when establishing a brand image.
E) use coupons for price discrimination.

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