In Weight Watchers,consumers Who Adhere to the Norms by Losing

Multiple Choice

In Weight Watchers,consumers who adhere to the norms by losing weight are rewarded by group praise.This is an example of a marketer

A) using coercive power through associative groups.
B) using coercive power through aspirational groups.
C) utilizing the reactance effect.
D) reacting against homophily.
E) creating norms for group behavior.