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Why Should Marketers Be Careful in Using Symbols and Language

Question 57

Multiple Choice

Why should marketers be careful in using symbols and language that teens can relate to in their advertising?


A) Teens are often wary of blatant attempts to influence them.
B) The symbols and language become quickly outdated.
C) Teens need to be "talked to, not at."
D) Because of the quickly changing teen culture, the message could be "uncool."
E) All of these choices are correct.

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