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    Consumer Behavior Study Set 2
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    Exam 12: Consumer Diversity
  5. Question
    ____ Is Segmenting Neighborhoods on the Basis of Specific Lifestyle
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____ Is Segmenting Neighborhoods on the Basis of Specific Lifestyle

Question 52

Question 52

Multiple Choice

____ is segmenting neighborhoods on the basis of specific lifestyle characteristics.


A) Slicing
B) Lifestyle grouping
C) Characterizing
D) Subgrouping
E) Clustering

Correct Answer:

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