Major Companies Such as Procter & Gamble,Polaroid,and Chrysler Have All

Multiple Choice

Major companies such as Procter & Gamble,Polaroid,and Chrysler have all increased their budgets for Hispanic ad campaigns.Such advertising is particularly important because Hispanics

A) are motivated to purchase durables.
B) have a high ability to process media messages.
C) have a higher feeling of personal relevance of commonly purchased products than the population as a whole.
D) are concentrated in urban areas and share a common language.
E) exhibit a tendency to buy prestige brands.