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  3. Study Set
    Consumer Behavior Study Set 2
  4. Exam
    Exam 16: Symbolic Consumer Behavior
  5. Question
    Marketers Can Play Three Roles in Establishing the Emblematic Function
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Marketers Can Play Three Roles in Establishing the Emblematic Function

Question 3

Question 3

True/False

Marketers can play three roles in establishing the emblematic function of products: (1)symbol communication,(2)symbol reinforcement,and (3)symbol attractiveness.

Correct Answer:

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