Question 1

Benchmarking, Web server log analysis, and Web analytic are great tools, but they should always be combined with Web site owner and management expertise when evaluating a Web site's performance.

Accepted Answer

A) True 
 B)False

Question 2

Including an e-mail link that allow visitors to offer feedback on their experience at your site is a good way to gather information about potential updates.

Accepted Answer

A) True 
 B)False

Question 3

The Web analytic that measures visitor satisfaction with a site is ____.

Accepted Answer

A)  unique visitors 
B)  page views 
C)  click-stream analysis 
D)  repeat visitors

Question 4

An online ____ is a business that matches advertisers with publishers.

Accepted Answer

A)  Web server 
B)  affiliate marketing network 
C)  link exchange program 
D)  advertising network

Question 5

_________________________ products and services combine a variety of elements, including server log analysis, tracking cookies, and other customer information, to paint a picture of how visitors behave at a Web site.

Accepted Answer

The answer of _________________________ products and services combine a variety...

Exam 12: Web Site Marketing Feature - Marketing and Maintaining a Web Site

Benchmarking, Web server log analysis, and Web analytic are great tools, but they should always be combined with Web site owner and management expertise when evaluating a Web site's performance.

Including an e-mail link that allow visitors to offer feedback on their experience at your site is a good way to gather information about potential updates.

The Web analytic that measures visitor satisfaction with a site is ____.

An online ____ is a business that matches advertisers with publishers.

_________________________ products and services combine a variety of elements, including server log analysis, tracking cookies, and other customer information, to paint a picture of how visitors behave at a Web site.