Critical Thinking Questions Case SF1-2 Your Supervisor, the Marketing Manager

Multiple Choice

Critical Thinking Questions Case SF1-2 Your supervisor, the marketing manager for an online sports equipment retailer, has directed you to host a brainstorming meeting of the marketing staff to develop a plan for an e-mail marketing campaign. The focus of the meeting is to determine the purpose, audience, and customized content of the e-mail marketing messages. Which of the following items should be included in the e-mail marketing message? ____

A) Company contact information
B) A link to the company Web site
C) A greeting or salutation line
D) All of the above