A Small-Scale Consulting Firm in Hawaii Is Struggling Financially Because

Multiple Choice

A small-scale consulting firm in Hawaii is struggling financially because it is unable to generate enough capital to run the business. The company then decides to get creative and uses web technology and digital resources to build long-term bonds with its current customers and also to reach new customers. This company is using concepts that primarily originated in the:

A) entrepreneurship era.
B) relationship era.
C) production era.
D) industrial era.