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Walt Owns a Local Chain of Auto Repair Shops in Northern

Question 12

Multiple Choice

Walt owns a local chain of auto repair shops in Northern Rottawa.He goes the extra mile in pleasing his customers by providing comfortable and attractive waiting rooms, friendly service, and an exceptional warranty on all repair work. Which of the following philosophies has Walt employed to make all his customers highly satisfied?


A) Socially responsible marketing
B) Marketing mix
C) Customer relationship management
D) Marketing concept

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