In the Context of Customer Relationship Management (CRM), a Firm

Multiple Choice

In the context of customer relationship management (CRM) , a firm selling a high-ticket product to a small customer base is most likely to:

A) pursue a full partnership with each of its key clients.
B) develop a limited relationship with its customers.
C) implement a soft-sell approach.
D) exclude its customers from the key aspects of the product development process.