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    Exam 11: Marketing: Building Profitable Customer Connections
  5. Question
    _____ Is Based on a Customer's Perception That a Product
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_____ Is Based on a Customer's Perception That a Product

Question 18

Question 18

Multiple Choice

_____ is based on a customer's perception that a product has a better relationship between the cost and the benefits than its competitors.


A) Price
B) Satisfaction
C) Value
D) Loyalty

Correct Answer:

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