Multiple Choice
Horizon Inc., an automobile designer and developer, conducted a survey and built cars that suit the needs of its customers. Its newly designed cars let customers choose the color of the interiors. The company also designed touchscreens to control the entertainment, navigation, and climate in the vehicle, instead of knobs or buttons. Which of the following concepts is being illustrated in this scenario?
A) Green marketing
B) Place marketing
C) Mass customization
D) Form utility
Correct Answer:
Verified
Correct Answer:
Verified
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